CASE STUDY
Driving Over $154,000 in Digital Ad Sales
Learn how MediaSparkline helps the Washington Metropolitan Area’s leading luxury residential real estate brokerage deliver over $154,000 in advertising revenue per year.
A Brave New World
The world of residential real estate has never been more challenging.
With downward pressure on real estate commissions as a result of discount brokerages like Redfin — as well as increasing competition for the best agents, whose splits traditionally dwindle as their productivity increases — the challenges faced by residential real estate brokerages can seem insurmountable.
To add to these fundamental challenges, real estate brokerages and their roster of real estate agents are often bombarded with inbound calls and offers from vendors promising the latest and greatest technology and marketing solutions, diminishing the efficacy of the brokerage platform and their subsequent capitol investments in various tools, services, and software.
Of course, when we consider that most residential real estate brokerages are not digitally native, this all makes sense.
After all, the essential building blocks and cultural values of a digital-first operation are rarely present in companies that were founded before the dawn of the digital age.
As a result, critical capabilities that agents expect from their real estate brokerage, including paid digital advertising, are outsourced to third-parties that offer little in the form of differentiation, control, or transparency. They check a box at best and are an extraordinarily expensive cost center at worst.
But what if there was a better way? A way to transform what’s typically a cost center to your real estate brokerage into a revenue generating machine that also drives value to your agents, your customers, and your strategic partners such as mortgage brokers and title companies?
At MediaSparkline, we help residential real estate brokerages find their home on the web with custom advertising solutions that generate revenue for your company.
With specific experience developing in-house digital advertising solutions for residential real estate brokerages, MediaSparkline understands the challenges of the residential real estate industry, the business model that powers the brokerage operation, and the incentive systems of agents and brokers alike in creating a healthy and sustainable environment for growth.
A Focus on Ownership
In a survey of the top luxury real estate firms from across the United States, MediaSparkline explored how paid digital advertising is leveraged in the brokerage environment
TREND #1
To decrease cost and more closely control the quality of marketing outcomes, real estate brokerages are moving their digital advertising operations in-house.
TREND #2
Top real estate brokerages plan to increase their marketing spend on social media — particularly Instagram — more than any other marketing channel.
TREND #3
Among various pain points, improving internal logistics and operational efficiencies of in-house marketing operations is a top priority for top real estate brokerages.
Brokerage 2.0
MediaSparkline worked with the top luxury real estate firm in the Washington Metropolitan Area to develop an in-house digital advertising operation that generates positive cash flow and improves agent retention and recruiting efforts.
PRODUCT DEVELOPMENT
Designed advertising products for real estate agents and preferred partners to monetize the brokerage’s digital marketing channels and subsidize the cost of paid digital advertising
TRAINING AND WORKSHOPS
Developed new protocols to support digital advertising programs, including inside sales and production workflows
CREATIVE STRATEGY
Created a scalable creative strategy to leverage user generated content for use in digital advertising campaigns
Delivering Value
Activating digital advertising channels pays dividends for residential real estate brokerages. The results speak for themselves.
DIGITAL AD SALES REVENUE
$157K+
Top Line Gross Ad Sales Revenue for the year ending 2022
CAMPAIGN SELL-THROUGH RATE
78%
Total Ad Campaign Sell-Through Rate for the year ending 2022
DIGITAL AD IMPRESSIONS GENERATED
11.4M+
Total Digital Advertising Impressions Generated for the year ending 2022
DIGITAL ADVERTISING MONETIZATION
Digital Advertising Solutions
Explore the digital advertising solutions that help generate revenue for our residential real estate clients
PROPERTY+
Promote active and sold real estate listings
AGENT+
Promote real estate agents and real estate teams
PARTNER+
Promote special projects for real estate developers and strategic partners
Contact Sales
To see if our services are right for you, please schedule a no-pressure consultation with a member of our sales team