RESOURCES

 The Media Encyclopedia

Explore the terms and techniques used by the world’s most sophisticated marketers

A

AOV

Average Order Volume

B

C

CAC

Customer Acquisition Costs

CBO

Campaign Budget Optimization

D

DSP

Demand Side Platform

DTC

Direct To Consumer

E

eCPM

Effective Cost Per Mille

F

G

H

I

IDX

Internet Data Exchange

J

K

L

LLA

Lookalike Audience

M

MLS

Multiple Listing Service

N

O

OTT

Over The Top

P

POS

Point of Sale

Q

R

ROAS

Return on Ad Spend

RTB

Real-Time Bidding

S

SOV

Share of Voice

SOW

Scope of Work

SSP

Supply-Side Platform

STR

Sell-Through Rate

T

TAM

Total Addressable Market

U

UGC

User Generated Content

UTM

Urchin Tracking Module

V

W

X

Y

Z