THE MEDIA ENCYCLOPEDIA
Demand Side Platform
A Demand Side Platform (DSP) is a mechanism to purchase digital advertising from multiple exchanges and marketplaces.
What is a Demand Side Platform (DSP)?
A Demand Side Platform (DSP) is a mechanism — typically a form of software —used to purchase digital advertising from advertising exchanges and advertising marketplaces.
What are examples of a Demand Side Platform (DSP)?
For advertisers seeking to purchase digital advertising inventory, there are many Demand Side Platforms (DSP) from which to choose. The most popular Demand Side Platform (DSP) is perhaps Google Ads and Facebook Ads Manager, which give advertisers direct access to digital advertising inventory across owned, operated, and partner sites within the Google and Facebook ecosystem. Other popular Demand Side Platforms (DSP) include Amazon DSP, which offers sellers on Amazon the ability to advertise across Amazon’s network of partner websites.
What does a Demand Side Platform (DSP) do?
Most Demand Side Platforms (DSP) have a common set of features that enable to purchase of digital advertising inventory directly from the dashboard or user interface. Common features of Demand Side Platforms (DSP) include Campaign Management, Bid Management, Audience Targeting, Reporting and Analysis, and Creative Optimization.
For certain Demand Side Platforms (DSP), such as Amazon DSP, access is limited only to advertisers with certain spending thresholds, while others, such as Google Ads and Facebook Ads Manager, are free and require no minimum spending thresholds.
THE MEDIA ENCYCLOPEDIA