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Founded in 2010, Instagram is a community for sharing photos, videos, and messages, and enables people to discover interests that they care about
U.S. ADULTS
40%
AGES 18-29
71%
DAILY USE
59%
Leadership
Learn more about Instagram’s corporate leadership
A wholly-owned subsidiary of Facebook, Instagram’s day to day operations are managed by Adam Mosseri. A designer by trade and former corporate executive at Facebook, Mosseri was named Head of Instagram in 2018 and is known for establishing the concept of the News Feed.
Headlines
Browse the most popular news stories about Instagram
THE WALL STREET JOURNAL
Instagram Stars Make Farm Life Look Delightful—Minus the Manure
Curated images on social media feature fresh eggs and rodeo styles, not some rural realities; ‘I show the good, the bad, but not the ugly’
FAST COMPANY
Move over, Instagram influencers: Welcome to the era of the independent creator
A study of the creator economy shows how creators are moving away from monetizing via social platforms and instead getting paid directly by fans.
HYPEBEAST
Instagram Is Now Letting Everyone Share Links in Their Stories
Instagram is now allowing everyone to share links on their Instagram Stories, a feature that was previously limited to accounts that were either verified or had a certain number of followers.